12 The Essentials: Costa Brava
Stretching from Barcelona to the French border, Costa Brava reveals a side of Spain where medieval villages meet turquoise coves and coastal trails wind between fishing towns. In this episode, Sam Lister, founder and CEO of TaylorMade, joins to unpack what makes Catalonia’s northeastern coast such a rewarding destination for Travel Advisors to understand. He contrasts Costa Brava’s boutique, value-rich stays and rugged landscapes with the glitz of Mallorca, offering insight into client fit and seasonal flow. From inland gastronomy and vineyard visits to sailing, hiking, and pottery villages, Sam outlines how to build itineraries that balance culture, relaxation, and adventure. Travel Advisors will come away knowing when to go, how long to stay, and how to position Costa Brava as a refined yet accessible Mediterranean escape.
Key Takeaways
How to position Costa Brava as a lower-cost, boutique alternative to Mallorca
When to send clients for the best seasonal balance between coastal and inland experiences
Which regions to combine with Barcelona, from the Pyrenees to the Penedès wine country
How to build flexible itineraries using Palomas to Begur as a core base
What to highlight for different client types, from hikers and sailors to relaxed cultural travelers
About the guest:
Sam Lister is the Founder and CEO of Tailormade, a destination management company specialising in travel across Spain and Portugal. Originally from the UK, Sam has lived in Seville for over 16 years, where he designs unique travel experiences that connect visitors to the culture, history, and people of Southern Spain. His expertise helps travel advisors and their clients move beyond the guidebooks to uncover the authentic heart of Spain.
