03 The Essentials: Liguria
Liguria may be best known for Cinque Terre, but travel advisor and Italy expert Ashley Emala reveals the western side of this coastal region is an underrated gem. From beaches in San Remo and Alassio to medieval hill towns, Genoa’s grand palazzi, and unique food experiences, Liguria offers a blend of relaxation and discovery. Ashley shares insights on accessibility from other major Italian cities, when to visit, and what types of clients are best suited for this area—whether families, travelers craving vacation vibes, or those seeking a more local Italian experience. Tune in for more about why this region remains more affordable than Italy’s more famous coasts.
Key Takeaways
Why to recommend Liguria, a hidden coastal gem, to your clients
The types of client profile to recommend this location to
Liguria’s food scene and the types of cuisine that food-focused travelers can explore
How easy is it to get toLiguria? Accessing this region from other Italian cities.
About the guest:
Ashley Emala is the owner of Arco Destinations, a boutique travel business specializing in custom Italy itineraries. With a deep passion for uncovering hidden gems across the country, Ashley helps clients move beyond the tourist trail to experience Italy with authenticity and ease. Known for her expertise in family-friendly travel, luxury stays, and local food and wine experiences, she guides travelers toward unique destinations like Liguria, bringing her insider knowledge, personal experiences, and love for Italy to every trip she designs.
